Full-stack marketing, branding, product and business tech solutions architect

Alroy Ndhlovu

Hi, I'm Alroy Ndhlovu. Think of me as a modern Swiss Army knife: I specialise in tailored, data-driven digital marketing, branding and business tech solutions, as well as product development and management.

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Who is Alroy Ndhlovu

Thanks for stopping by. This portfolio was built to make the case for why I'd be great to work with. But for now, let's start with the basics.

Alroy Ndhlovu

Twelve-plus years of training and experience across marketing, brand building, media and content, product, and business optimisation and automation technology. I've worked with brands and organisations including Meta, Total Sports, Jenna Clifford, the IFC, Energy Capital & Power, Innovatr, Digify, Zimbabwe Tourism, English Plus Academy and the African Agri Council, architecting business and product solutions, strengthening brand presence and driving profitability through data-driven, audience-focused work.

What I do

Apps and SaaS taken from problem to shipped product: discovery, UX/UI, build and the roadmap that follows.

12+
Years of experience
1,200+
Projects and clients served

What people say

  • Alroy consistently produces high-quality and timely work and is always willing to go the extra mile to ensure a project's completion. His calm and patient demeanour make him a pleasure to work with.

    Hermione NevillSenior Consultant, IFC (International Finance Corporation)

  • Alroy demonstrated an exceptional work ethic, resourcefulness, and dedication to client success, including supporting post-contract. I would happily work with him again and recommend him without reservation.

    Devi Paulsen-AbbottCommercial and Strategy Director, CIO Africa by dx5

  • Worked with Alroy for 2+ years. He's extremely professional and has a variety of talents you can make use of. He's like a Swiss army knife lol. Wherever his profile fit, he'd always be first in mind to put onto a project.

    Kelly-Ann AyukCo-Founder and Chairperson, Energy Capital & Power

Where the work has shown up

  • GQ South Africa

    Bylined article2025

    Wrote the piece on branding as a business's extroversion — the principles that carried across four brands of my own, for readers who are not natural extroverts.

  • We Are Victoria Falls

    National programme2022–23

    One of three specialists who designed Let's Get Digital, Zimbabwe's tourism upskilling programme, with the Ministry of Tourism and the World Bank Group. I built the platform holding the courses and recordings.

  • Julie Miller Investment Art Institute

    Exhibition2019

    A piece of mine shown at Africa's Art Collective Seasons, Mall of Africa — 500+ works by 130 African artists, toured in VR so international buyers could walk it remotely.

I've worked with

InnovatrDigify AfricaEnergy Capital & PowerIFC (World Bank Group)African Agri CouncilMetaJenna Clifford

Work experience

Twelve plus years across marketing, media, e-commerce and technology. Contract and consulting work for global organisations and ambitious brands.

  1. Independent Contractor

    VariousSelf-employed

    Consulting across marketing, brand and business technology.

    2018 – Present

  2. Brand & Marketing Manager

    InnovatrFull-time

    Mar 2026 – Sep 2026

  3. Digital Marketing Consultant

    Thrifty AdventuresContract

    Jul 2025 – Present

  4. Web Design Specialist

    Deep OceanFreelance

    Oct 2024 – Oct 2025

  5. Web Design Specialist

    English Plus AcademyContract

    Oct 2024 – Mar 2025

  6. Digital Marketing Consultant

    African Agri CouncilContract

    Aug 2024 – Nov 2024

  7. Social Media Specialist

    Eris Property GroupContract

    Aug 2024

  8. Digital Media & Marketing Consultant

    Energy Capital & PowerContract

    Jan 2024 – Mar 2024

  9. Brand & Social Media Management

    Kelly-Anne MealiaFreelance

    Sep 2022 – Apr 2024

  10. Digital Marketing Consultant

    IFC (World Bank Group)Contract

    May 2022 – Oct 2023

  11. Meta Certified Lead Trainer & Consultant

    Digify AfricaContract

    Jul 2020 – Nov 2022

  12. Digital Media, Marketing & E-Commerce

    Reka AfrikaFull-time

    Jul 2017 – Oct 2018

  13. Web Content & E-Commerce Manager

    iBags.co.zaFull-time

    Apr 2013 – Jun 2017

Education

Always learning. Formal certificates and specialisations across marketing, product, design and business, with the work to back it.

Marketing & Product

  • Professional Certificate in Digital Marketing

    University of Maryland (EdX)

    Completed Jun 2025

  • Professional Certificate in Product Management

    University of Maryland (EdX)

    Completed Dec 2025

  • Digital Marketing

    Shaw Academy, Meta, Google, LinkedIn and others

    2019 – 2023

Design & Creative

  • UX/UI & Design

    Interaction Design Foundation, UXCEL

    2023 – 2024

  • Graphic Design Specialisation

    CalArts (Coursera)

    2016 – 2017

  • Film & Photography Studies

    Lights Film School, Photography Institute

    2017 – 2018

Tech, Cloud & Security

  • Cloud Computing & AI

    Google Cloud, Codecademy

    2024 – 2025

  • AI & Cybersecurity Technology Certifications

    Google, Codecademy, CISCO Networking Academy

    2025 – Ongoing

  • Full-Stack Web Development

    App Brewery

    2026 – Current

Business

  • Tourism Management

    Oxbridge Academy

    2022 – 2023

Portfolio

How I've put all that education and experience to work. Selected work across UX/UI, web, branding, content and photography. Open a category to page through the shots.

See more on Dribbble

Products I've built

Product development and management is best understood when demonstrated. A few products I've built for myself: the thinking and story behind each, the tools used, and how I manage them now that they exist.

Hakkan

Worth listening to.

  • Beta
  • Web
  • Content Research & Development

A content research and creation assistant, built to fight AI slop. Pick a topic you want to lead, and Hakkan researches the real conversation into a cited report: a source of truth you create content from, in a voice it learns from you. A trends module keeps you current.

Problem
“Slop” made Oxford's 2024 Word of the Year shortlist: fluent AI content that knows nothing. Writing tools that start from a blank page produce it by design.
Approach
Research before writing. Hakkan builds a cited report on your topic as the source of truth, learns your own voice to write from it, and keeps you on the pulse with a trends module.
Result
Rebuilding the evidence filter took real human voices from 29% of citations to 57%. Anything the model inferred is flagged, not hidden.

Built with

  • Next.js 16
  • React 19
  • TypeScript
  • Tailwind v4
  • Supabase
  • Vercel AI SDK
  • Claude + Grok
  • Paddle
  • Recharts
  • Sentry
  • Claude Code

See how it was built

  • Hakkan research report showing themes and a sentiment split.
  • Hakkan gathering the conversation across social platforms and the open web.
  • Hakkan persona view, grouping the voices found in the research.
  • Hakkan visual report, charting where the evidence and the sentiment diverge.

InSpiritInTruth

Take your faith into your own hands.

  • In development
  • iOS and Android
  • Faith & Devotion

Faith has always been communal: same readings, same routines, and a template feel to the personal side. InSpiritInTruth complements tradition rather than replacing it: devotionals written for whatever you are carrying, alongside the shared devotions and the whole Bible everyone knows. No algorithm, no ads.

Problem
The devotional has not changed in generations: one text, written for everyone. The communal side of faith is well served. The personal side gets a template.
Approach
Complement tradition, don't replace it. Share what you are carrying and get a devotional written for that, rooted first in scripture, with shared devotions and the full Bible keeping the communal thread.
Result
Verification takes ~77% of the AI effort against ~22% on the writing. An app that quotes scripture cannot afford to misquote it.

Built with

  • React Native
  • Expo 56
  • TypeScript
  • Expo Router
  • NativeWind
  • Supabase
  • TanStack Query
  • Reanimated + Skia
  • RevenueCat
  • Claude Code

See how it was built

  • InSpiritInTruth home screen with the week's devotional and the verse of the day.
  • The personalisation step, asking what you are walking through, with mood options below.
  • The devotionals tab, with the option to have one written for you.
  • Discover, browsing devotionals by theme from Faith to Gratitude.
  • The in-app Bible with a highlighted verse and the note and save controls.
  • Profile screen showing a four day reading streak and totals.

tapa.

What can I cook with this?

  • In development
  • iOS and Android
  • Food & Cooking

The daily what-do-I-eat problem, solved with what is already in your kitchen. Type it, say it or take a pic of your ingredients and get real meals back: variety from the same shelf, dietary choices enforced as hard rules. Cooking made simple, and the power back to you.

Problem
Deciding what to eat is the daily tax on being an adult. Recipe sites answer it with fifty results.
Approach
Feed you with what you have, wherever you are. Type, talk or take a pic of the fridge and get variety from the same ingredients, dietary choices set once and enforced as hard rules.
Result
Convenience and variety, minus the deciding. The free tier was set from how often people actually cook, not from hope.

Built with

  • React Native
  • Expo 56
  • TypeScript
  • NativeWind
  • Supabase
  • SQLite offline cache
  • Zustand
  • Vision + voice input
  • RevenueCat
  • Claude Code

See how it was built

  • tapa. home screen with the day's recipe suggestion.
  • Entering the ingredients you have on hand to generate a recipe.
  • A generated recipe with ingredients and method.
  • Cooking mode, stepping through the method.

CaughtSlipping

The browser extension that calls you out.

  • Live
  • Chrome extension
  • Focus & Productivity

A sarcastically honest friend that keeps you in check, calling out the procrastinator and warning the workaholic. It lives in the browser, where the work happens and the distraction finds you. Everything stays on your device.

Problem
The browser is where work gets done, so it is also where distraction is bound to be found. And screen-time tools only nag one kind of slipper: the distracted, never the overworked.
Approach
Hold both accountable. It tracks where the hours go and calls you out like a friend would. Then it flips, and Caught Grinding warns you when productive has quietly become overworking.
Result
Live on the Chrome Web Store. No account, no server: everything stays on your device.

Built with

  • Manifest V3
  • Vanilla JS, no framework
  • Service worker
  • declarativeNetRequest
  • Offscreen documents
  • chrome.storage, local only
  • Chart.js
  • Claude Code

See how it was builtGet it on the Chrome Web Store

  • CaughtSlipping's daily verdict, with a shame meter and a per-site breakdown.
  • The focus view reporting 80 percent productive for the day.
  • Work mode showing hours focused against a balance check.
  • The full list of sites visited during work mode.

Case studies

Work done for a business, and what it returned. The starting point, the thinking, the measured outcome — and what I would do differently.

[ Thrifty Adventures ]

[ Jul 2025 – Jan 2026 ]

Took a travel brand's marketing from scattered to deliberate across four channels: TikTok and Instagram grown on what was already there, LinkedIn and search built from nothing, and lead forms converting at three times the platform norm.

  • Paid media
  • Organic social
  • Search
  • Lead generation
  • Channel strategy

Thrifty Adventures runs group and tailored tours out of South Africa. Contracted as digital marketing manager to lift return on ad spend, open new audiences on channels like LinkedIn, and turn attention into leads. Social and TikTok were already running; paid was not. I gave each channel one job.

case study

[ Innovatr ]

[ Mar 2026 – Sep 2026 ]

Helped rebrand a research business and build its marketing engine: website, content, paid media and a CRM-backed system. Costs beat the industry benchmarks, and an annual software licence became a product the company could sell.

  • Rebranding
  • Content
  • Paid media
  • Lead sourcing
  • Marketing automation
  • Product build

Innovatr is a consumer research and growth consultancy. As Brand & Marketing Manager I worked with the team to sharpen the brand, start the paid engine, build the marketing system and ship a product. This is what changed in seven months.

case study

[ Filosofee ]

[ 2024 – present ]

Built a clothing brand end to end: product, store, payments, photography. Validated the only way that counts: sales in the first month, local and international, then a 20-unit bulk order from another brand.

  • E-commerce
  • Brand
  • Product design
  • Photography
  • AI production

Filosofee is a South African streetwear label. I designed the range, built the store, wired the payments, ran the shoot and the marketing. It sold in its first month and then landed its first wholesale order. One line of it failed, and that is in here too.

case study

[ LumiSkin ]

[ Mar 2026 ]

A meme said the brief was too expensive to build. I built it in a day for under $300, against a $6,500 conventional quote.

  • Art direction
  • AI production
  • Front-end
  • Motion

A chameleon that takes the colour of the product beside it is a lovely idea and a five-figure production. I took the brief seriously to find out whether AI had closed that gap.

case study

Contact

I'm open for work. If you like what I do and want me on your team or project, reach out.

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