Alroy Ndhlovu

Innovatr is a consumer research and growth consultancy. I joined as Brand & Marketing Manager and rebuilt the front of the business: the positioning, the website, the content engine that turns research into demand, and the paid programme underneath it. I also built the social listening product the business now sells.

Hakkan (発刊, “to publish”) is a research-first content tool. Give it a topic and it reads the actual conversation — Reddit, TikTok, X, YouTube, the open web — then hands you a visual report with receipts, and helps you build content from that research in your own voice. This is the story of why it exists and what it took to make “no slop” true rather than a tagline.

InSpiritInTruth is a devotional app for imperfect journeys — the overwhelmed, the curious, the unchurched, the devoted. The daily devotional format has looked the same for generations: one text, written for everyone, read alone. ISIT keeps that shared rhythm and adds something the format has never had — a devotional written for exactly what you are carrying today.

tapa. answers one question: “what can I cook with this?” Tell it or show it what you have, say how long you want to cook and for how many people, and it gives you one well-considered recipe. Not fifty search results. One good answer. The case study is about what keeping something that simple actually costs.