Alroy Ndhlovu

Brand, Product & Marketing Consultant

IndependentSelf-employed

Brand strategy, digital marketing, creative direction, video production and training for clients, alongside building and launching my own software products.

• Built and launched four products end to end: InSpiritInTruth and tapa. (iOS apps on the App Store), CaughtSlipping (Chrome extension) and Hakkan (AI research tool).
• Art direction and content direction for Jenna Clifford, the event video for the IAB Bookmark Awards, and a staff training video for Total Sports, produced end to end.
• Digital marketing training and consulting for Meta, the IFC (World Bank Group) and iHub.
• Founded Filosofee, a streetwear label: range design, e-commerce store and payments, the photoshoot and the go-to-market.

• Brand strategy
• Digital marketing
• Art direction
• Content direction
• Video production
• Product management
• AI-native development
• E-commerce

• Jenna Clifford
• IAB Bookmark Awards
• Alabanza
• Mitch Sneakers
• Websites

Brand & Marketing Manager and Product Lead (Social Sweep)

InnovatrFull-time

Ran all digital marketing for a consumer insights platform, owned its brand and website, and took Social Sweep from business case to launch as product lead.

• Ran LinkedIn Ads with account-based targeting: 61% of delivery reached decision-makers, at a third of the B2B median cost per lead.
• Built the CRM from nothing and wrote and designed every email sequence in Zoho Campaigns: 36.7% opens and 4.1% clicks on onboarding, both above B2B norms.
• Ran social media, turning research findings into LinkedIn carousels, video and ad creative.
• Repositioned the brand with the founder, then wrote the brand guidelines and produced the brand assets.
• Redesigned and maintained the company website, and worked on parts of the core product.
• Product lead for Social Sweep, an AI social listening tool: made the build-versus-buy case, then built and maintained it. It replaced a US$5,000-a-year licence and now sells in every Innovatr membership.

• Digital marketing
• LinkedIn Ads
• Account-based marketing
• CRM
• Email marketing
• Marketing automation
• Social media marketing
• Brand guidelines
• Website redesign
• Product management

• Case study
• Social Sweep

Digital Marketing Consultant

Thrifty AdventuresContract

Set up paid and organic marketing from scratch for a South African tour operator across LinkedIn, TikTok and Google, focused on lead generation.

• LinkedIn lead forms converted at 36.6% against a 10–15% benchmark; a brochure offer drove 73% of all leads.
• 3.1 million organic TikTok views, 38% of them from search, and TikTok ads at 0.97% click-through against a 0.52% median.
• Google Ads across search, display and Performance Max, at a cost per click about 99% below the travel median.
• Creative and audience A/B testing cut cost per click 58% month on month.

• Performance marketing
• LinkedIn Ads
• TikTok Ads
• Google Ads
• TikTok marketing
• Lead generation
• A/B testing
• Brand strategy

• Case study

Web Design Specialist

Deep OceanFreelance

Designed and built the company website, then ran its business email, domain management and website maintenance.

• Web design
• Web development
• Business email
• Domain management
• Website maintenance

• The site

Web Design Specialist

English Plus AcademyContract

Redesigned the academy's website and migrated its hosting to carry planned growth, then stayed on call for web development and technical support.

• Website redesign
• Web development
• Hosting migration
• Technical support

• The site

Digital Marketing Consultant

African Agri CouncilContract

Ran digital marketing for the council and its African Agri Investment Indaba: paid media and content strategy across Facebook, LinkedIn and Google, CRM automation, lead capture and campaign analysis.

• Digital marketing strategy
• Event marketing
• Facebook Ads
• LinkedIn Ads
• Google Ads
• CRM automation
• Campaign analytics

Social Media Specialist

Eris Property GroupFreelance

Agency-side social media for five of the group's shopping centres on a short-term support contract: posts for more than twenty of their stores, page covers, community management and occasional paid boosts.

• Social media management
• Social media content
• Graphic design
• Paid social
• Retail marketing
• Multi-brand content
• Community management

• The work

Digital Media & Marketing Consultant

Energy Capital & PowerContract

Campaigns for its flagship international energy events, and a PR and digital marketing training programme for delegates of Equatorial Guinea's Ministry of Mines and Hydrocarbons.

• Content direction and creation, campaign build and management across LinkedIn, Google Ads and Facebook, and regular reporting.
• Designed and delivered the PR and digital marketing training programme for the ministry's delegates.

• Event marketing
• B2B marketing
• LinkedIn Ads
• Google Ads
• Facebook Ads
• PR training
• Campaign reporting

Brand & Social Media Management

Kelly-Ann MealiaFreelance

Managed the LinkedIn personal brand of Energy Capital & Power's co-founder and chairperson: content creation, video, photography and community management.

• Personal branding
• LinkedIn content strategy
• Video production
• Photography
• Community management

• The work

Digital Marketing Consultant

IFC (World Bank Group)Contract

Wrote the digital marketing curriculum for about 50 tourism SMEs on the IFC's We Are Victoria Falls recovery programme, and consulted one to one with about 20 of them.

• Curriculum design
• Digital marketing training
• SME consulting
• Tourism marketing

• The training

Meta Certified Lead Trainer & Consultant

Digify AfricaContract

Trained 1,000+ small businesses, students and marketers on Facebook, Instagram and Meta's business tools for Meta's training partner in Africa, rising from assistant lead to programme lead.

• Boost with Facebook trainer for two and a half years, across Meta's suite of business products.
• Digify Pro: assistant lead in 2021, programme lead in 2022, covering digital marketing, social media and entrepreneurship.
• Facebook Diaspora Workshop: wrote and delivered the curriculum for 20+ UK-based diaspora businesses.

• Meta Certified
• Facebook marketing
• Instagram marketing
• Meta Ads
• Training delivery
• Curriculum development

Product, Marketing & E-Commerce Manager

Reka AfrikaFull-time

Ran e-commerce end to end: supplier sourcing, the product range, product photography, marketing and building the online store.

• E-commerce management
• Product management
• Supplier sourcing
• Product photography
• Online store development

E-Commerce & Product Manager

iBags.co.zaFull-time

Ran e-commerce end to end for four years: supplier sourcing, product range management, the website and product presentation, working alongside the marketing agency.

• E-commerce management
• Product range management
• Merchandising
• Supplier management
• Agency management