Full-stack marketing, branding, business tech and product

Alroy Ndhlovu

Think of me as a modern Swiss Army knife. Data-driven marketing, business automation, AI and creative strategy — pointed at what your business actually needs, and built rather than just recommended.

See the work Book a 15 min chat

Who is Alroy

Who is Alroy Ndhlovu

Full-stack digital marketing, business technology and branding strategy. I help businesses grow by designing high-impact solutions through data, automation, AI and creative strategy.

Alroy Ndhlovu

With over 12 years of experience in digital marketing, branding, media and content development, as well as business optimisation and automation technologies, I've worked with brands and organisations like Meta, Total Sports, Jenna Clifford, the IFC, Energy Capital & Power and the African Agri Council to boost visibility, strengthen brand presence and drive profitability through data-driven, audience-focused solutions.

What I do

Campaigns built on audience insight and performance data, tuned for measurable growth and conversion.

12+
Years of experience
1,200+
Projects and clients served

What people say

  • Alroy consistently produces high-quality and timely work and is always willing to go the extra mile to ensure a project's completion. His calm and patient demeanour make him a pleasure to work with.

    Hermione NevillSenior Consultant, IFC (International Finance Corporation)

  • Alroy demonstrated an exceptional work ethic, resourcefulness, and dedication to client success, including supporting post-contract. I would happily work with him again and recommend him without reservation.

    Devi Paulsen-AbbottCommercial and Strategy Director, CIO Africa by dx5

  • Worked with Alroy for 2+ years. He's extremely professional and has a variety of talents you can make use of. He's like a Swiss army knife lol. Wherever his profile fit, he'd always be first in mind to put onto a project.

    Kelly-Ann AyukCo-Founder and Chairperson, Energy Capital & Power

Where the work has shown up

  • GQ South Africa

    Bylined article2025

    Wrote the piece on branding as a business's extroversion — the principles that carried across four brands of my own, for readers who are not natural extroverts.

  • We Are Victoria Falls

    National programme2022–23

    One of three specialists who designed Let's Get Digital, Zimbabwe's tourism upskilling programme, with the Ministry of Tourism and the World Bank Group. I built the platform holding the courses and recordings.

  • Julie Miller Investment Art Institute

    Exhibition2019

    A piece of mine shown at Africa's Art Collective Seasons, Mall of Africa — 500+ works by 130 African artists, toured in VR so international buyers could walk it remotely.

I've worked with

InnovatrDigify AfricaEnergy Capital & PowerIFC (World Bank Group)African Agri CouncilMetaJenna Clifford

Work experience

Work experience

Twelve plus years across marketing, media, e-commerce and technology. Contract and consulting work for global organisations and ambitious brands.

  1. Independent Contractor

    VariousSelf-employed

    Consulting across marketing, brand and business technology.

    2018 – Present

  2. Brand & Marketing Manager

    InnovatrFull-time

    Mar 2026 – Sep 2026

  3. Digital Marketing Consultant

    Thrifty AdventuresContract

    Jul 2025 – Present

  4. Web Design Specialist

    Deep OceanFreelance

    Oct 2024 – Oct 2025

  5. Web Design Specialist

    English Plus AcademyContract

    Oct 2024 – Mar 2025

  6. Digital Marketing Consultant

    African Agri CouncilContract

    Aug 2024 – Nov 2024

  7. Social Media Specialist

    Eris Property GroupContract

    Aug 2024

  8. Digital Media & Marketing Consultant

    Energy Capital & PowerContract

    Jan 2024 – Mar 2024

  9. Brand & Social Media Management

    Kelly-Anne MealiaFreelance

    Sep 2022 – Apr 2024

  10. Digital Marketing Consultant

    IFC (World Bank Group)Contract

    May 2022 – Oct 2023

  11. Meta Certified Lead Trainer & Consultant

    Digify AfricaContract

    Jul 2020 – Nov 2022

  12. Digital Media, Marketing & E-Commerce

    Reka AfrikaFull-time

    Jul 2017 – Oct 2018

  13. Web Content & E-Commerce Manager

    iBags.co.zaFull-time

    Apr 2013 – Jun 2017

Education

Education

Always learning. Formal certificates and specialisations across marketing, product, design and engineering.

Marketing & Product

  • Professional Certificate in Digital Marketing

    University of Maryland (EdX)

    Completed Jun 2025

  • Professional Certificate in Product Management

    University of Maryland (EdX)

    Completed Dec 2025

  • Digital Marketing

    Shaw Academy, Meta, Google, LinkedIn and others

    2019 – 2023

Design & Creative

  • UX/UI & Design

    Interaction Design Foundation, UXCEL

    2023 – 2024

  • Graphic Design Specialisation

    CalArts (Coursera)

    2016 – 2017

  • Film & Photography Studies

    Lights Film School, Photography Institute

    2017 – 2018

Tech, Cloud & Security

  • Cloud Computing & AI

    Google Cloud, Codecademy

    2024 – 2025

  • AI & Cybersecurity Technology Certifications

    Google, Codecademy, CISCO Networking Academy

    2025 – Ongoing

  • Full-Stack Web Development

    App Brewery

    2026 – Current

Business

  • Tourism Management

    Oxbridge Academy

    2022 – 2023

Portfolio

Portfolio

A quick showcase — selected work across UX/UI, web, branding, content and photography. Open a category to page through the shots.

See more on Dribbble

Products

Products I've built

Business technology is not just advice. Products I own and shipped end to end — each one with the problem it solves, how I got there and what it is built with.

Hakkan

Worth listening to.

  • Beta
  • Web
  • Research & Content

Hakkan starts with research, not a blank page. It reads the conversation where it actually happens, hands back a report with receipts, and helps you build content from it in your own voice. Yours to do what you like with.

Problem
AI writing tools start from a blank page. Fluent output that knows nothing.
Approach
Research first. Hakkan reads the real conversation, then helps you write from it in your voice. The report is the source, never the model.
Result
Rebuilding the evidence filter took real human voices from 29% of citations to 57%. Anything the model inferred is flagged, not hidden.

Built with

  • Next.js 16
  • React 19
  • TypeScript
  • Tailwind v4
  • Supabase
  • Vercel AI SDK
  • Claude + Grok
  • Paddle
  • Recharts
  • Sentry
  • Claude Code

See how it was built

  • Hakkan research report showing themes and a sentiment split.
  • Hakkan gathering the conversation across social platforms and the open web.
  • Hakkan persona view, grouping the voices found in the research.
  • Hakkan visual report, charting where the evidence and the sentiment diverge.

InSpiritInTruth

Take your faith into your own hands.

  • In development
  • iOS and Android
  • Faith & Devotion

Faith personalisation. A weekly devotional written to be read slowly, one written for whatever you are carrying right now, and the whole Bible in the app. For people who cannot always make it to church but still want to stay close. No algorithm, no ads.

Problem
The devotional has not changed in generations. One text, written for everyone, read alone.
Approach
Faith personalisation. Share what you are carrying and get a devotional written for that, rooted first in scripture.
Result
Verification takes ~77% of the AI effort against ~22% on the writing. An app that quotes scripture cannot afford to misquote it.

Built with

  • React Native
  • Expo 56
  • TypeScript
  • Expo Router
  • NativeWind
  • Supabase
  • TanStack Query
  • Reanimated + Skia
  • RevenueCat
  • Claude Code

See how it was built

  • InSpiritInTruth home screen with the week's devotional and the verse of the day.
  • The personalisation step, asking what you are walking through, with mood options below.
  • The devotionals tab, with the option to have one written for you.
  • Discover, browsing devotionals by theme from Faith to Gratitude.
  • The in-app Bible with a highlighted verse and the note and save controls.
  • Profile screen showing a four day reading streak and totals.

tapa.

What can I cook with this?

  • In development
  • iOS and Android
  • Food & Cooking

Adulting, minus one decision. Tell it what is in the fridge by typing, talking or photographing it, and get back a real meal built around your tastes. Dietary needs are set once and enforced as hard rules.

Problem
Deciding what to eat is the daily tax on being an adult. Recipe sites answer it with fifty results.
Approach
Work with what you have. Type, say or photograph what is in the fridge and get one meal back, built around your tastes. Dietary needs are set once and enforced.
Result
Convenience and variety, minus the deciding. The free tier was set from how often people actually cook, not from hope.

Built with

  • React Native
  • Expo 56
  • TypeScript
  • NativeWind
  • Supabase
  • SQLite offline cache
  • Zustand
  • Vision + voice input
  • RevenueCat
  • Claude Code

See how it was built

  • tapa. home screen with the day's recipe suggestion.
  • Entering the ingredients you have on hand to generate a recipe.
  • A generated recipe with ingredients and method.
  • Cooking mode, stepping through the method.

CaughtSlipping

The browser extension that calls you out.

  • Live
  • Chrome extension
  • Focus & Productivity

A cheeky extension that calls you out, and always shows you where the time went. Flip it around and Caught Grinding warns you when productive has quietly become overworking. Everything stays on your device.

Problem
Your phone nags you about screen time. The real damage happens on the computer you work at all day.
Approach
Productivity for the browser, with a twist. It tracks where the hours go and calls you out — then flips, and warns you when productive has become overworking.
Result
Live on the Chrome Web Store. No account, no server: everything stays on your device.

Built with

  • Manifest V3
  • Vanilla JS, no framework
  • Service worker
  • declarativeNetRequest
  • Offscreen documents
  • chrome.storage, local only
  • Chart.js
  • Claude Code

Get it on the Chrome Web Store

  • CaughtSlipping's daily verdict, with a shame meter and a per-site breakdown.
  • The focus view reporting 80 percent productive for the day.
  • Work mode showing hours focused against a balance check.
  • The full list of sites visited during work mode.

Case studies

Case studies

Work done for a business, and what it returned. The starting point, the thinking, the measured outcome — and what I would do differently.

[ Thrifty Adventures ]

[ Jul 2025 – Jan 2026 ]

Built a travel brand's entire paid and organic presence from zero across four channels: 3.1 million TikTok views, 70,000 Google clicks for $2,099, and 742 LinkedIn leads at R30 — each channel doing the one job it is actually good at.

  • Paid media
  • Organic social
  • Search
  • Lead generation
  • Channel strategy

Thrifty Adventures runs group and tailored tours out of South Africa. No paid activity, no tracking, nothing running. I built four channels, each doing one job: TikTok to get found, TikTok ads to start conversations, Google to catch people already searching, LinkedIn for the considered trip.

case study

[ Innovatr ]

[ Mar 2026 – Sep 2026 ]

Rebuilt the whole front of a research business — positioning, website, content engine and paid programme — sourced its addressable market from nothing, and replaced a US$8,000-a-year software licence with a product the company could sell.

  • Rebranding
  • Content
  • Paid media
  • Lead sourcing
  • Marketing automation
  • Product build

Innovatr is a consumer research and growth consultancy selling into a market that had bought the same thing from Kantar, IPSOS and Nielsen for decades. I joined as Brand & Marketing Manager. This is what changed in seven months.

case study

[ Filosofee ]

[ 2024 – present ]

Built a clothing brand end to end — product, store, payments, photography — and validated it the only way that counts: sales in the first month, local and international, then a 20-unit bulk order from another brand.

  • E-commerce
  • Brand
  • Product design
  • Photography
  • AI production

Filosofee is a South African streetwear label. I designed the range, built the store, wired the payments, ran the shoot and the marketing. It sold in its first month and then landed its first wholesale order. One line of it failed, and that is in here too.

case study

[ LumiSkin ]

[ Mar 2026 ]

A meme about designers handing developers a brief that looks great and costs a fortune to build. I wanted to know if that was still true. One day, under $300, working site.

  • Art direction
  • AI production
  • Front-end
  • Motion

The joke is the gap between what a designer imagines and what gets built. A chameleon that takes the colour of the product beside it is a lovely idea and a five-figure production. I took the brief seriously to find out whether AI had closed that gap.

case study

Contact

Contact

I'm open for work. If you like what I do and want me on your team or project, reach out.

Book a time

Pick a slot that suits you — the calendar loads as you reach it.

Book a 15 min session

Something more involved? Book a paid consultation