Jenna Clifford

Art direction and content for a jewellery brand: portraits, and a shoot staged as a tea party.

Client

Jenna Clifford

My role

Art direction and content

Deliverables

Art direction, Photography, Behind-the-scenes film, Social content

Jenna Clifford is a South African jewellery brand. I art-directed its content: close portraits that keep the pearls, diamonds and bridal pieces in focus, and a shoot for one line staged as a tea party in a garden, in the spirit of Alice in Wonderland.

The film is the behind-the-scenes cut I made from that day.