Alroy Ndhlovu: Full-Stack Marketing, Branding & Business Tech Consultant

Specialists vs Generalists: Why Generalists Are Winning in a New Age

You know that feeling when someone asks "So, what do you do?" and you freeze because your brain is simultaneously screaming "marketing strategist," "UX designer," "content creator," and "amateur data analyst"? Yeah, me too. For…

Alroy Ndhlovu

Multi-Channel, Omni-Channel, and Attribution: A Quick Guide

Having a Facebook page and a website is multi-channel. Connecting them so your customer doesn’t feel like they’re talking to two different companies is omni-channel. And figuring out which one actually made you money? That’s…

Alroy Ndhlovu

Organic Reach is Dying: How to Win in a Pay-to-Play Era

Remember 2015? It was a simpler time. You could post a grainy photo of your office coffee machine on Facebook, and somehow, 4,000 people would see it. You felt like a media mogul. Fast forward…

Alroy Ndhlovu

Stop Putting All Your Eggs in One Basket: How to Diversify

We’ve all seen the “New Year, New Me” posts on LinkedIn—someone pledging to wake up at 4:00 AM every day, drink kale juice, and “grind” or something along those lines. While there’s nothing inherently wrong…

Alroy Ndhlovu

Stop Being Cheap: How ‘Cheap’ Investing Guarantees Low-Value Business Outcomes

Let's get one thing straight: Bootstrapping isn't easy. It takes determination, sacrifice, and the skill to turn a small investment into something much greater. I respect the hustle. Here’s a hard truth most struggling founders…

Alroy Ndhlovu

A Guide to Building What People Actually Want

Let’s be honest. We all think our ideas are brilliant. To you, that new SaaS platform or artisanal service is the best thing in the world. To the rest of the market? Maybe not so…

Alroy Ndhlovu

You Don’t Need Every Client or Job—Just the Right One

FOMO is a real thing in every area of life! Whether you’re freelancing, building a startup, or searching for your next job, that fear of missing out can feel very real. We tell ourselves that…

Alroy Ndhlovu

Is Influencer Marketing Dead? Or Are You Just Doing It Wrong?

Every few months, a marketing guru on LinkedIn declares a strategy "dead." First it was SEO, then email, and now the grim reaper is apparently coming for influencer marketing. They’ll tell you it’s a bubble…

Alroy Ndhlovu

Working Smarter, Not Harder: A ROI Guide For Small Teams

The Process Trap: Why Your Small Team is Busy, Broke, and Burned Out So, you’ve got a small, capable team. They’re smart, dedicated, and working 12-hour days. Yet, the bottom line isn't moving, and…

Alroy Ndhlovu

The Hidden Truth Behind Today’s Job Market: Why Your Job Hunt is So Hard

Let's be honest. The job market today feels less like a professional landscape and more like a twisted game of hide-and-seek. You’re doing everything right: updating your resume, tailoring your cover letter, and hitting “apply”…