Behavioural economics is an academic discipline that studies the effect of psychological factors on our economic decision-making.
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Digital Marketing
Unlocking Marketing Success: The Power of Brand-Proximate Marketing
In the dynamic world of marketing, the proximity of your marketing efforts to your brand can make all the difference.
Content Creation 101: How To Create Content People Will Love (Part 2)
Whatever you do, just keep creating and if possible, try and create one thing everyday or build on something already in the works.
Content Creation 101: How To Create Content People Will Love (Part 1)
Content is all around us. There is no place you can go where you will not find one form of content or another. But, just like how in the dating world “you are not for everyone”, the content you create isn’t going to be palatable to everyone. There are as many different ways as there…
Digital Marketing 101: A Primer into the World of Digital Advertising
These days, everything is almost totally digital. It’s a whole new world and entering into it without a digital marketing plan will leave you being the needle in the haystack.