A Guide to Building What People Actually Want
Let’s be honest. We all think our ideas are brilliant. To you, that new SaaS platform or artisanal service is the best thing in the world. To the rest of the market? Maybe not so…
Entrepreneurship
You Don’t Need Every Client or Job—Just the Right One
FOMO is a real thing in every area of life! Whether you’re freelancing, building a startup, or searching for your next job, that fear of missing out can feel very real. We tell ourselves that…
Is Influencer Marketing Dead? Or Are You Just Doing It Wrong?
Every few months, a marketing guru on LinkedIn declares a strategy "dead." First it was SEO, then email, and now the grim reaper is apparently coming for influencer marketing. They’ll tell you it’s a bubble…
Working Smarter, Not Harder: A ROI Guide For Small Teams
The Process Trap: Why Your Small Team is Busy, Broke, and Burned Out So, you’ve got a small, capable team. They’re smart, dedicated, and working 12-hour days. Yet, the bottom line isn't moving, and…
How to Build a Personal Brand That Scales
“A brand is the way a product, company, or individual is perceived by those who experience it. Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke.”…