Career Entrepreneurship

Stop Putting All Your Eggs in One Basket: How to Diversify

We’ve all seen the “New Year, New Me” posts on LinkedIn—someone pledging to wake up at 4:00 AM every day, drink kale juice, and “grind” or something along those lines. While there’s nothing inherently wrong with that, if your 2026 plan is simply to work harder at the same things and expect different results, you might be setting yourself up for disappointment.

Statistically, the world is volatile. Markets shift, algorithms change, and sometimes a global event decides to turn your business plans upside down.

Thousands of years ago, a very wise (and likely very tired) King Solomon wrote:

“Ship your grain across the sea; after many days you may receive a return. Invest in seven ventures, yes, in eight; you do not know what disaster may come upon the land.” (Ecclesiastes 11:1-2)

In other words: Stop putting all your eggs in one basket!

Let’s break down how to actually apply this wisdom into your future strategies.

1. The “Cast Your Bread” Strategy: Smart Diversification

In the tech world, we call this “mitigating a single point of failure.” If your entire lead generation strategy relies on one lead gen channel you’ll soon become a hostage to a flawed system.

Diversification isn’t about being “busy”; it’s about strategic redundancy.

  • Revenue Streams: Are you selling a service? Can you add a digital product into your offering?
  • Marketing Channels: If Google Ads costs spike, does your SEO hold the line?
  • Skillsets: Being a specialist is great, but being a “T-shaped” professional—broad knowledge with deep expertise in one area—is what keeps you employed when AI starts doing the basic stuff.

2. Building a Healthy Appetite for Risk

Most people treat risk like a horror movie—they spend all their energy trying to avoid it. But in business, the “safe” route is often the most dangerous because it leads to stagnation.

To grow, you need to develop a “Risk ROI” mindset. Don’t gamble your rent money but do “ship your grain.” You have to send something out into the world (a new product, a bold ad campaign, a pivot in your UX) before you can expect a return. If you’re waiting for a 100% guarantee of success, you’ll be waiting for many more years to come.

3. The Trifecta: Faith, Wisdom, and Experience

You can’t just “pray it away” or “data it away.” You need the intersection of all three.

  • Faith: The courage to start when the data is incomplete.
  • Wisdom: The discernment to know which “seven or eight” ventures actually align with your brand.
  • Experience: The “scar tissue” that tells you why that last launch failed so you don’t repeat the mistake.

The more you try, the more your “intuition” (which is just your brain recognizing patterns) improves. Growth isn’t a linear climb; it’s a series of experiments.

4. Working Smarter: Automation

Working harder is for people who haven’t discovered automation yet. If you are still manually doing tasks that a $20/month SaaS tool can do, you are stealing from your own growth.

At Dejamedia Company, we focus on business tech implementation because strategy without systems is just a trap. Working smarter means:

  • Automating the mundane: Use AI for first drafts and data sorting.
  • Delegating the “C-level” tasks: If it doesn’t require your specific genius, get it off your plate.
  • High-Quality Output: Everything should be clean, simple, and expressive. Don’t overcomplicate the “how”—focus on the “why.”

 

How to Move Forward

If you’re feeling overwhelmed, here is your framework for the next 90 days:

Step Action Item Goal
Audit Identify your top 3 revenue/lead sources. Find the “single point of failure.”
Test Launch one “low-stakes” experiment (new ad, new skill). Build risk tolerance.
Skill Up Spend 2 hours a week on a new digital skill. Increase your “market value.”
Systemize Automate one repetitive task. Buy back 5 hours of your week.

 

FAQ: Diversification for Entrepreneurs

Q: Isn’t “investing in eight things” just a recipe for burnout? A: Only if you try to do them all at once at 100% capacity. Solomon wasn’t suggesting you start eight companies today; he was suggesting you don’t rely on one outcome. Build one, stabilize it, then add the next.

Q: How do I know which venture to pick? A: Look for “adjacent possibilities.” If you sell products (like my brand Filosofee), an adjacent venture might be a course on dropshopping, not starting a crypto hedge fund.

The Bottom Line

Having a solid strategy that can scale and is flexible is going to be key going forward. By diversifying your efforts, embracing calculated risk, and leaning on your experience, you aren’t just surviving; you’re building an ecosystem that can withstand disaster.