All projects
Filosofee
Art direction and content for a streetwear label's store and social pages, and the store itself.
- My role
- Art direction, content and online store
- Deliverables
- Art direction, Photography, Online store, Social content
Filosofee is a South African streetwear label. I art-directed the shoots for its store and social pages, from studio shots of the wordmark tees and hoodies to the clothes worn out and about, and built the online store.
The case study covers the rest: the range, payments and the first sales.
