Marketing Archives | Alroy Ndhlovu

Multi-Channel, Omni-Channel, and Attribution: A Quick Guide

Having a Facebook page and a website is multi-channel. Connecting them so your customer doesn’t feel like they’re talking to two different companies is omni-channel. And figuring out which one actually made you money? That’s…

Alroy Ndhlovu

Organic Reach is Dying: How to Win in a Pay-to-Play Era

Remember 2015? It was a simpler time. You could post a grainy photo of your office coffee machine on Facebook, and somehow, 4,000 people would see it. You felt like a media mogul. Fast forward…

Alroy Ndhlovu

A Guide to Building What People Actually Want

Let’s be honest. We all think our ideas are brilliant. To you, that new SaaS platform or artisanal service is the best thing in the world. To the rest of the market? Maybe not so…

Alroy Ndhlovu

Is Influencer Marketing Dead? Or Are You Just Doing It Wrong?

Every few months, a marketing guru on LinkedIn declares a strategy "dead." First it was SEO, then email, and now the grim reaper is apparently coming for influencer marketing. They’ll tell you it’s a bubble…

Alroy Ndhlovu

Why Your Business Needs Both Marketing and PR

In the world of business, there is often a lot of consfusion regarding the importance of marketing and public relations (PR). For many, these terms are interchangeable—two sides of the same shiny, brand-building coin. But…